Blockchain firm Winding Tree partners with American Airlines

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Ethereum network-backed blockchain firm, Winding Tree established a partnership with American Airlines to provide a frictionless approach to travel accommodation.

Winding Tree is an Ethereum blockchain-based marketplace that directly connects buyers and suppliers in a peer-to-peer environment. In the latest, Winding Tree is going towards a new use case of blockchain adoption in partnership with American Airlines.

Now under the new partnership with American Airlines, Winding Tree will allow its unique users to use booking options with a new use case. 

This collaboration will allow corporate travel buyers to access the blockchain marketplace of the Winding Tree to buy and book travel directly through the platform. 

Neil Geurin, the managing director of digital and distribution at American Airlines, said Winding Tree will provide a frictionless approach” to accessing travel accommodation.

Winding Tree firm asserted that all the users of their platform will be able to connect with other industries’ travel agencies in P2P mode, because of its decentralized nature. And also users are not only limited to a few partnerships because firms have already partnered with Air Canada, one of North America’s largest carriers.

American is a popular and also biggest airline. In 2020, American airlines served around 95.3 million passengers. Before the COVID 19 pandemic, the service of the American was at peak by 215.2 million travellers. 

So, the plunge in revenue took place. However, the company generated around 20% more revenue over the last quarter’s earnings. 

Pedro Anderson, the Winding Tree co-founder, said the pandemic of COVID 19 created a “complete paradigm shift in travel” that has placed a premium on innovation. 

Probably the initiatives of the travel agencies with the blockchain firms, which can expand the services to the next level, may help the airlines industry. Like Winding Tree is doing already with other firms. 

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